The Art + Science of Distilling

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The Best Advice For New Distillers

October 30th, 2019

Written by Lisa Wicker, President & Head Distiller at Widow Jane Distillery.

The best advice I ever received was from the man who trained me to make wine. To this day, it’s something I always share when I speak to new distillers.


How to Create Your Distillery Business Plan

October 23rd, 2019

Written by George Rinderspacher, Financial Advisor, Raymond James

Like many of you, I’m a Moonshine University alum and proud Stave & Thief Society Executive Bourbon Steward – meaning my thirst for knowledge runs deep.

As you’re probably aware, it takes more than “a love of the art” to run a successful distillery. But more often than not, as our passion drives us to continue to learn and develop our skill sets, our primary focus tends to fall on perfecting the craft; by consequence, we tend to neglect the equally important responsibility of refining the business. Luckily, there’s a solution for that.


Is Your Distillery Safe and Secure? Here’s 2 Ways to Make Sure…

October 16th, 2019

Written by Michael Vaughn, Consultant, M V Performance LLC.


As a distillery consultant, I always have safety and security on my mind. Whether it’s designing the distillery layout or a visitor path on the production floor, safety and security should be a priority for any distillery owner.


Picking the Right Packaging For Your Spirits Brand in 6 Easy Steps

October 9th, 2019

Written by Jorge Nieri, Brand Realization Consultant, QUEST, LLC.

Congratulations! You’ve created a masterpiece spirit. Now how do you plan to brand it? Have you thought about packaging? For some, this will be the most exciting part of your business, and it might even be the most important. Whether it’s on store shelves or on the bar top, before taking a sip, consumers will first experience your product by its packaging.


My Craft Distillery: Gary Russell’s Cheers to 60 Years

October 2nd, 2019

What better way is there to celebrate a company milestone than by creating your own bourbon? Thanks to the My Craft Distillery program, RussTech Owner Gary Russell was able to do just that.

In September 2019, Gary joined us at our on-campus distillery to spend the week as a distiller. From choosing his mash bill to assembling the staves in his barrel, Gary asked for a hands-on experience and that’s what Moonshine University delivered. Here’s what he had to say about the program:


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