As you’re probably aware, it takes more than “a love of the art” to run a successful distillery. But more often than not, as our passion drives us to continue to learn and develop our skill sets, our primary focus tends to fall on perfecting the craft; by consequence, we tend to neglect the equally important responsibility of refining the business. Luckily, there’s a solution for that.
Written by Michael Vaughn, Consultant, M V Performance LLC.
As a distillery consultant, I always have safety and security on my mind. Whether it’s designing the distillery layout or a visitor path on the production floor, safety and security should be a priority for any distillery owner.
Congratulations! You’ve created a masterpiece spirit. Now how do you plan to brand it? Have you thought about packaging? For some, this will be the most exciting part of your business, and it might even be the most important. Whether it’s on store shelves or on the bar top, before taking a sip, consumers will first experience your product by its packaging.
What better way is there to celebrate a company milestone than by creating your own bourbon? Thanks to the My Craft Distillery program, RussTech Owner Gary Russell was able to do just that.
In September 2019, Gary joined us at our on-campus distillery to spend the week as a distiller. From choosing his mash bill to assembling the staves in his barrel, Gary asked for a hands-on experience and that’s what Moonshine University delivered. Here’s what he had to say about the program:
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