4 Ways to Make Your Spirits Packaging More Sustainable
Written by Jorge Nieri, Brand Realization Consultant, By QUEST, LLC.
The craft spirits movement was born in part out of the need for authentic self-expression – sometimes recalling the past, but always creating new, one-of-a-kind quality alcoholic elixirs and libations. Craft spirits embodies authenticity, quality, community and, more and more often, sustainability.
Trends in the packaging world parallel these as well; but sustainable packaging goes beyond simply using recyclable materials. You have to take the steps to educate yourself on what goes into your packaging, what the consequences may be for that choice, and what happens to your bottle long after your delicious spirit has gone.
