What Spirits Producers Can Learn From the Bottled Water Industry
Written by Glenn Clark, President of Crafting A Brand.
In 1975, the easiest and most obvious place to get drinking water was from the nearest faucet. If you were on a conference call at the office, jogging in the park, or simply enjoying dinner with your family, a free, clean, and unlimited supply of drinking water was yours to be had only steps from where you were standing.