What’s in a Name? The Importance of Branding Your Craft Distillery and Spirits
Written by Danielle Kellar, Events & Marketing Coordinator, Saint Lawrence Spirits.
Craft distilling has skyrocketed over the past decade. In 2005, there were fewer than 100 active distilleries in the United States; by the end of 2018, that number jumped to over 1,800 active craft distilleries. To put things in perspective, a craft distillery is classified as a producer who distills no more than 75,000 proof gallons per year. In 2017, the craft spirits industry reached more than $3.7 billion in total sales, more than tripling the craft distilling industry’s market share since 2012.