The Art + Science of Distilling

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2021 Spirits Trends

December 16th, 2020

2021 Spirits Trends

At Moonshine University, it’s our job to stay abreast of trends in the distilling industry. Thanks to our expert faculty, we’re able to glean key insights into the future of spirits. This year, we gathered our team to identify emerging trends we expect to be in the spotlight in 2021. Driven by the long-term effects of an on-going pandemic, this year’s forecast is shaping up to be focused on authenticity in the form of appeals to community, premium experiences, and hospitality. Here are the 2021 Spirits Trends to keep an eye on in the coming year:


Bytes, Bottle & Tissue Paper—The Unboxing Experience

December 9th, 2020

Written by Jason Dobson, Business & Creative Director, Contagious UK

During lockdown we’ve all been adopting new ways of purchasing and experiencing products. Browsing has increased and the accelerated adoption of digital consumerism has created a huge opportunity to provide enhanced and innovative online experiences— experiences that are personal, show loyalty, and appeal to a local audience while simultaneously striving to embrace a global presence.


Repeal Day: America’s Only Constitutional Holiday

December 2nd, 2020

Did you know there’s only one American holiday written into our Constitution?

Ironically, the origins of this boozy celebration also start with the early Temperance Movement, an awareness campaign that emerged in the 1800s to limit alcohol consumption in the US.


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