Written by Jason Dobson, Business & Creative Director, Contagious UK
“The Blended Experience” was a topic of conversation at Contagious pre-pandemic, and current events have only helped to further justify it as a core part of our approach in shaping the Direct-to-Consumer journey. There are a vast variety of the experiences that challenge the application of design in physical environments— including distilleries, brand homes, visitor centers, and retail— as well as in the education and promotion of new and existing products.
Now more than ever, brands need to engage with their customers and influencers. The primary challenge, as I see it, is to make sure that they can respond to this need through the provision of accessible experiences within the given set of circumstances.