What can wine and spirits brands learn from literature? Well, here’s a hint—this one’s brought to you by the letter, P.
There exists a certain thread of literary analysis that strives to summarize storytelling. From Joseph Campbell’s The Hero with a Thousand Faces to Christopher Booker’s The Seven Basic Plots: Why We Tell Stories, a number of critics, academics, and philosophers have recognized that the narratives we share is built around similar basic structures. Despite their details, stories usually fit into broad archetypes: the epic quest, the rags-to-riches tale, the yarn about overcoming a monster, and so on.