The Art + Science of Distilling

Register Now

The Seven P’s Of Selling Wine & Spirits

June 30th, 2021

Written by Scott Rosenbaum, Ah So Insights. Originally published here.

What can wine and spirits brands learn from literature? Well, here’s a hint—this one’s brought to you by the letter, P.

There exists a certain thread of literary analysis that strives to summarize storytelling. From Joseph Campbell’s The Hero with a Thousand Faces to Christopher Booker’s The Seven Basic Plots: Why We Tell Stories, a number of critics, academics, and philosophers have recognized that the narratives we share is built around similar basic structures. Despite their details, stories usually fit into broad archetypes: the epic quest, the rags-to-riches tale, the yarn about overcoming a monster, and so on.


A Whiskey Lover’s Guide to Cuban Cigars

June 16th, 2021

Written by David Smith, Creative Content Manager, True Fronto

From Winston Churchill to Groucho Marx, Cuban cigars have played an important role in global society and have even been portrayed as the height of luxury—sound like something else you know? It should, because the world has found whiskey equally alluring. The two have been paired together for centuries with great results.

When combined correctly, the aromatic flavors of each blend beautifully to create a luxurious sensorial experience. If you’re new to matching up your favorite Cubans with whiskey—or new to Cuban cigars in general—you’ve come to the right place. This brief guide will provide you with some insights into the art and history of cigar-making and how you can use this knowledge to create the ideal pairing for your palate and preferences.


6 Questions For Proper Distillery Boiler Maintenance

June 2nd, 2021

Written by Cliff Jacobson, CEO, Spray Chem; Business & Engineering, Burnt Barn Distilling Co.

The steam your boiler creates is the driving force behind your entire operation. It’s what allows you to turn your raw materials into barrels of Bourbon.

Steam boilers only have one job—turning water into steam. This steam is then used to cook and add moisture to the mash while providing heat for your stills. Sounds simple: bring in the water, heat it up, turn it into steam, and replace the lost water with more water. But, if your boiler goes down, then you lose your ability to create your product and your business suffers.


See What's Cookin'

Sign up for our newsletter to get notifications on new class dates and times, as well as special offers. Just enter your email address here.