Written by Aspen Grender, Certified Bourbon Steward & Communications Strategist at The University of Kansas
Those working in the distilled spirits sector have long recognized the importance of corporate social responsibility (or CSR)—and for good reason. As an intensely scrutinized and meticulously regulated industry that’s inherently tied to the land and natural resources, distilling and CSR are inextricably interwoven in a multitude of important ways.
In light of recent market trends, as well as quickly-changing consumer expectations and the rapid pace of information sharing, it’s now more important than ever for distillers to amplify their commitment to CSR. Here are three observations to consider as you evaluate and build out your current and future CSR initiatives: