Submitted by ByQuest. Story originally published at byquest.com.
In case you missed it, the TTB recently announced several changes for the permitted bottle sizes allowed in the US. Most notably was the inclusion of the 700ml bottle, the global bottle size. And no, for everyone reading this in the US, that isn’t a typo. In addition to the current US standard 750ml bottle, the 700ml format is now also an acceptable retail size.
While 750ml bottles are the standard for wine bottles across the world, outside of the US the majority of distilled spirits are sold in the 700ml format. This change aligns the US with all other major distilling countries and will impact a producer’s go-to-market strategy and long-term planning. There are a few key changes that ByQuest sees coming from this addition, both for US and international distillers.