The Art + Science of Distilling

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Full Proof Business Plans


This new class is a much deeper dive into that critical subject: planning YOUR business. Leo Sharkey and Roger Wood of Echo Chamber Consulting work with both brewers and distillers, helping to plan business launch and growth, and now, they are going to help YOU. Experts in entrepreneurship, best business practices, and anticipating regulatory hurdles, these gentlemen are going to help you put it all on paper, before costly mistakes are made – keeping $$ in your pocket! (For a little while longer, anyway.)


Day 1

  • Intro & ice breakers
  • History of craft brewing & spirits
  • Being an entrepreneur
    • Competencies inventory
  • How to write a business plan
  • Market feasibility
    • Segmentation
    • Competitors (direct & indirect)
    • Trends
  • Market feasibility (cont)
  • Strategy
    • Elevator pitch
    • Value proposition

Day 2

  • Products & Services
  • Operations, Logistics & Capacity
  • Legal, licensing & taxes
  • Pricing strategy
  • Marketing strategy
  • Financing

Day 3

  • Risks
  • Accounting
  • Financial projections
  • Timing & planning


TUITION: $1,995.00 USD


  • All class-related materials
  • Breakfast, lunch and refreshments daily
  • Networking reception Thursday evening
  • Transportation between the Brown Hotel and Moonshine University


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