What information do we collect?
We collect information from you when you register on our site, subscribe to our newsletter or fill out a form.
When ordering or registering on our site, as appropriate, you may be asked to enter information including, but not limited to, your: name, e-mail address, mailing address, phone number, date of birth or credit card information. You may, however, visit our site anonymously.
What do we use your information for?
Any of the information we collect from you may be used in one of the following ways:
- To improve customer service – Your information helps us to more effectively respond to your customer service requests and support needs
- To process transactions – Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
- To send periodic emails – The email address you provide for order processing, will only be used to send you information and updates pertaining to your order, and will be added to our customer database in order to send you information on MU classes, events, products and notifications.
The Personal Information we receive will be used in our marketing, promotion and advertising of our products and services. As a result of providing us with your contact information, we may contact you by sending you mailings or other communications (electronic or otherwise) regarding MU’s products, services, promotions, upcoming events or notifications that we believe may be of interest to you. We may also ask you (or have a service provider ask on our behalf) to participate in a survey seeking information or opinions related to our category of products.
How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.
We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway provider’s database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.
After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.
This Site uses Google Analytics to help analyze how our visitors use our Site. Google Analytics uses “cookies”, which are small text files placed on your computer to collect standard internet login information and visitor behavior information in anonymous form. No personally identifiable information is collected about you unless you voluntarily submit it via a fill-out form on this Site or submit it by email. The anonymous information generated by the cookies about your use of this website, including your Internet Protocol (“IP”) address, is transmitted to Google. IP addresses are not linked to personally identifiable information. This information is then processed to compile statistical reports on usage so that MU may optimize content and our marketing to better serve you.
Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law (see “Legal Matters”), enforce our Site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
We may preserve and disclose and Personal Information and any information about your use of this Site if we have a good faith belief that such action is necessary to: (a) protect and defend the rights, property of safety of MU, its affiliates, other users of the Site, or the public; (b) enforce the Site’s policies, or (c) respond to claims that any content violates the rights of third-parties. We may also disclose information as we deem necessary to satisfy any applicable law, regulation, legal process or governmental request.
Persons Under Legal Drinking Age Are Not Allowed
MU maintains this Site for the use of individuals who are of legal age to consume alcoholic beverages under applicable law, and you must be of legal drinking age where you reside to access the Site and provide information to us. We do not solicit or knowingly collect personal information from persons under such legal drinking age, and we do not knowingly market our products of services to persons under such legal drinking age.
801 South 8th Street
Louisville, KY 40203