Off Premise: Liquor & Wine Shop Startup Workshop


Gain the knowledge to open and operate a successful off-premise liquor or wine store with our three-day in-depth course. Learn from industry experts and hear firsthand experience on what it takes to build your business in this competitive industry. Students will discuss and learn about everything from zoning and licensing to staffing, inventory management and much more. Whether you’re thinking of starting new or improving your existing business, this course will be your outline to success.

Who This Class Is For

Aspiring entrepreneurs and experienced wine and liquor store owners who want a comprehensive breakdown of the off-premise business. No matter your knowledge level, you’ll walk away with new ideas and strategies to build and grow your business.


Your Instructors

This course is taught by Shyam Karia, Co-Founder of Primo Liquors and founder of Full Circle Commerce Solutions, who has 15 years of experience in retail beverage management and sales of $20 million annually.


What You’ll Learn

This course will cover the ins and outs of the off-premise business including:

  • Zoning and Licensing;
  • Business Planning;
  • Managing Expenses and Staffing;
  • Creating the Right Store Layout;
  • Marketing and Customer Acquisition;
  • Buying Product and Managing Supply Chain;
  • Warehousing and Inventory Management;
  • A Breakdown of Wine and Spirits Categories


Get Your Class On

Tuition includes all class materials; breakfast, lunch, and refreshments; and transportation between our contracted hotel and our campus. $2,200

**Early Bird Registration covers your stay at our contracted hotel from Day 1 to the last day of class. The Early Bird deadline is 3 weeks before the first day of class.



About Moonshine University

Founded in 2012, Moonshine University is the nation’s premier educational distillery. Our facility was created from the ground up to teach new distillers how to get started in the industry, and to teach professional team members how to elevate key aspects of their craft and boost sales. Combining classroom instruction with practical, hands-on learning and sensory training, Moonshine University attracts people from all over the world, ensuring every attendee leaves with a complete and comprehensive education and skill set applicable to a variety of spirits and industry related areas.

In 2013, The Kentucky Distillers’ Association made Moonshine University their exclusive education provider. With the support of some of the industry’s leading institutions and distilleries, you can be sure that taking a class at Moonshine University will be worth the investment.

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