The Art + Science of Distilling

Register Now

ONLINE Route to Market Workshop

Registration for this class is external to the Moonshine University site. As such, using the Registration button to the left will not register you for this class. To register, please visit this Webinar Ninja link.


Participate in Moonshine University’s world-class curriculum in distilling from the comfort of your own home or office.



For small entrepreneurs in any industry, getting into the marketplace has always been a challenge; but in light of recent events, new brands are facing more hurdles now than ever before. Give your business an advantage with this two-session workshop.

Led by Robin Robinson, Founder & Principal of Robin Robinson LLC, attendees will:

  • Understand the competitive landscape of the spirits industry pre- and post-pandemic,
  • Explore shifts in consumer trends and what that means for producers,
  • Gain insights on how distributors and producers are adapting,
  • Discover how on- and off-premise accounts are changing,
  • Hear insider knowledge from distributors in the industry and how to avoid common mistakes,
  • Learn how to compete with the big guys while maximizing a minimal budget,
  • Discover accessible, low-cost tools and resources for building and marketing your brand,
  • Learn to pick the right personnel and brand ambassadors,
  • Explore the challenges that lie ahead for craft producers selling in a post-pandemic landscape.

This webinar takes place in two parts on August 6 through 7 from 1pm to 5pm (EST) with a 30-minute break during each session. Q&A is welcome throughout. The cost to attend is $350.

Webinar link to be provided with the confirmation email.



Whether you’re a seasoned distiller or newbie to the business, this class is for anyone who has or is planning to open and/or operate a distillery; business operations and marketing team members; or anyone else seeking to refine their knowledge of the spirits industry.



Robin Robinson
Principal, Robin Robinson LLC

Robin is a private consultant to the craft spirits industry, specializing in creating custom whiskey education for sales organizations and helping small brands identify their unique narratives. Prior to that, Robin was instrumental at the Compass Box Whisky Co. as its US Brand Ambassador and Brand Manager. During his time in this role, he was responsible for sales, retail, and consumer education, as well as developing multi-tiered relationships through social networks and field marketing events, tastings, pairing dinners, seminars, festivals, and more.



Founded in 2012, Moonshine University is the nation’s premier educational distillery. Our facility was created from the ground up to teach new distillers how to get started in the industry, and to teach professional team members how to elevate key aspects of their craft and boost sales. Combining classroom instruction with practical, hands-on learning and sensory training, Moonshine University attracts people from all over the world, ensuring every attendee leaves with a complete and comprehensive education and skill set applicable to a variety of spirits and industry related areas.

In 2013, The Kentucky Distillers’ Association made Moonshine University their exclusive education provider. With the support of some of the industry’s leading institutions and distilleries, you can be sure that taking a class at Moonshine University will be worth the investment.

See What's Cookin'

Sign up for our newsletter to get notifications on new class dates and times, as well as special offers. Just enter your email address here.