Written by Glenn Clark, President of Crafting A Brand.
In 1975, the easiest and most obvious place to get drinking water was from the nearest faucet. If you were on a conference call at the office, jogging in the park, or simply enjoying dinner with your family, a free, clean, and unlimited supply of drinking water was yours to be had only steps from where you were standing.
As you’re probably aware, it takes more than “a love of the art” to run a successful distillery. But more often than not, as our passion drives us to continue to learn and develop our skill sets, our primary focus tends to fall on perfecting the craft; by consequence, we tend to neglect the equally important responsibility of refining the business. Luckily, there’s a solution for that.
Congratulations! You’ve created a masterpiece spirit. Now how do you plan to brand it? Have you thought about packaging? For some, this will be the most exciting part of your business, and it might even be the most important. Whether it’s on store shelves or on the bar top, before taking a sip, consumers will first experience your product by its packaging.
When we opened Bin 110 in Cornelius, North Carolina (just north of Charlotte), we wanted to provide the highest quality beverage offerings across all segments. Admittedly, wine and whiskey hold a special place with us – we consider them kindred spirits, if you’ll pardon the pun!
It’s fascinating how much the nuances in production and maturation shape the complex profiles of wine, whiskey, and their range of expressions, which is something we try to highlight in our offerings at Bin 110. Lately we’ve been impressed by the cask-finished styles that seem to bring out the best of both categories.
Got Rum recently profiled Moonshine University alum Eric W. Olson, Owner and Craft Distiller at Central Coast Distillery. Olson graduated in February 2019 from our 5-Day Rum Course, made possible through a partnership with The Rum University. He also successfully completed our Fermentation Workshop in March 2018, a collaboration between Moonshine University, Wilderness Trail Distillery, and Ferm Solutions.
Drew Fox, Owner of 18th Street Distillery, shares his story. Fox explains their beginnings in brewing and experimental approach to product development. With the successfully established 18th Street Brewery and ample production knowledge, Drew knew he had the foundation to expand into distilling. He came to Moonshine University in Louisville, Kentucky to hone his skill set and discover what it would take to grow his business in that direction. At the 6-Day Distiller course, he was able to gain contacts, knowledge, and skills that saved him time, money, and mistakes.
Dave Angel, Owner of Elevated Mountain Distilling Company, shares his story. Angel explains the inspiration for the craft distillery in Maggie Valley, North Carolina. Located between the Great Smoky Mountains National Park and the Blue Ridge Parkway, it’s the perfect place to run a craft distillery. Named for its physical elevation and elevation of the spirits products it sells, the distillery uses methods that pay homage to legendary moonshiners like Popcorn Sutton, but with a modern twist.
Angel came to Moonshine University in Louisville, Kentucky to enter the gateway to the distilling industry and discover what it would take to launch his dream distillery. At the 6-Day Distiller course, he was able to gain contacts, knowledge, and skills that saved him time, money, and mistakes.
Owner & Head Distiller Brian Call and Operations Officer & Distiller Brad Call share the story of Call Family Distillers, a distillery located in Wilkesboro, North Carolina — the moonshine capital of the world and birthplace of NASCAR.
The Call family has a rich family history in making liquor — from Reverend Dan Call who taught Jack Daniels how to make whiskey, up to Willie Clay Call, a famous moonshine hauler called “The Uncatchable.” The team came to Moonshine University in Louisville, Kentucky to get hands-on experience using the equipment and discover what it would take to grow their business in new directions. At the 6-Day Distiller course, they were able to gain contacts, knowledge, and skills that saved them time, money, and mistakes.
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