The Art + Science of Distilling

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Building Distributor Confidence through Branding

March 25th, 2020

Written by Ian Palm, Craft Brand Agency Founder, Brandpetite.

Congratulations! You’ve worked hard to build your distillery or secure a private label supplier to produce your final productNow you need a distributor. 


What Spirits Producers Can Learn From the Bottled Water Industry

December 11th, 2019

Written by Glenn Clark, President of Crafting A Brand.

In 1975, the easiest and most obvious place to get drinking water was from the nearest faucet. If you were on a conference call at the office, jogging in the park, or simply enjoying dinner with your family, a free, clean, and unlimited supply of drinking water was yours to be had only steps from where you were standing.


How to Create Your Distillery Business Plan

October 23rd, 2019

Written by George Rinderspacher, Financial Advisor, Raymond James

Like many of you, I’m a Moonshine University alum and proud Stave & Thief Society Executive Bourbon Steward – meaning my thirst for knowledge runs deep.

As you’re probably aware, it takes more than “a love of the art” to run a successful distillery. But more often than not, as our passion drives us to continue to learn and develop our skill sets, our primary focus tends to fall on perfecting the craft; by consequence, we tend to neglect the equally important responsibility of refining the business. Luckily, there’s a solution for that.


Picking the Right Packaging For Your Spirits Brand in 6 Easy Steps

October 9th, 2019

Written by Jorge Nieri, Brand Realization Consultant, QUEST, LLC.

Congratulations! You’ve created a masterpiece spirit. Now how do you plan to brand it? Have you thought about packaging? For some, this will be the most exciting part of your business, and it might even be the most important. Whether it’s on store shelves or on the bar top, before taking a sip, consumers will first experience your product by its packaging.


Cask-Finished Whiskeys Find Their Niche in the Market

September 25th, 2019

Written by Andy Upchurch, Owner, Bin 110.

When we opened Bin 110 in Cornelius, North Carolina (just north of Charlotte), we wanted to provide the highest quality beverage offerings across all segments. Admittedly, wine and whiskey hold a special place with us – we consider them kindred spirits, if you’ll pardon the pun!

It’s fascinating how much the nuances in production and maturation shape the complex profiles of wine, whiskey, and their range of expressions, which is something we try to highlight in our offerings at Bin 110. Lately we’ve been impressed by the cask-finished styles that seem to bring out the best of both categories.


Central Coast Distillery Owner & Craft Distiller Shares World-Class Experience at Moonshine University

July 23rd, 2019

Eric W. Olson Talks Spirits Education in Exclusive Got Rum Interview.

Got Rum recently profiled Moonshine University alum Eric W. Olson, Owner and Craft Distiller at Central Coast Distillery. Olson graduated in February 2019 from our 5-Day Rum Course, made possible through a partnership with The Rum University. He also successfully completed our Fermentation Workshop in March 2018, a collaboration between Moonshine University, Wilderness Trail Distillery, and Ferm Solutions.


Sun King Spirits

May 9th, 2019

Co-Founder Dave Colt started Sun King Brewing company in downtown Indianapolis. They quickly grew to a 30 barrel brew house, producing a variety of beers from lagers, sours, barrel-aged beers, and everything in between. Sun King decided to take their beer production knowledge, and take the next step to distilling spirits.



September 7th, 2018

18th Street Distillery is the first artisan distillery to open since prohibition in Hammond, let alone northwest Indiana. Owner Drew Fox doesn’t plan on rushing any products, instead taking time to artfully craft each product and build their brand. They currently produce rye whiskey, rum, gin, and moonshine; and have bourbon aging in barrels.


Elevated Mountain Distilling Company

January 31st, 2018

Elevated Mountain Distilling Company is a craft distillery located in Maggie Valley, North Carolina. Located between the Great Smoky Mountains National Park and the Blue Ridge Parkway, it’s the perfect place to run a distillery.


Copper Bottom Craft Distillery

December 28th, 2017

Copper Bottom Craft Distillery is a small artisan distillery located in Holly Hill, FL (Daytona Beach area). Opened and operated by Jeremy Craig, they specialize in producing rum and vodka.


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