How to Showcase Your Spirits Through Cocktails

Written by Dan Callaway, Vice President — Hospitality & Product Development, Bardstown Bourbon Company There’s no shame in using your favorite Bourbon to make a Manhattan, in dissolving the implied...

Building Distributor Confidence through Branding

Written by Ian Palm, Craft Brand Agency Founder, Brandpetite. Congratulations! You’ve worked hard to build your distillery or secure a private label supplier to produce your final product. Now you need a distributor. 

What Spirits Producers Can Learn From the Bottled Water Industry

Written by Glenn Clark, President of Crafting A Brand. In 1975, the easiest and most obvious place to get drinking water was from the nearest faucet. If you were on...

How to Create Your Distillery Business Plan

Written by George Rinderspacher, Financial Advisor, Raymond James.  Like many of you, I’m a Moonshine University alum and proud Stave & Thief Society Executive Bourbon Steward — meaning my thirst...

Picking the Right Packaging For Your Spirits Brand in 6 Easy Steps

Written by Jorge Nieri, Brand Realization Consultant, QUEST, LLC. Congratulations! You’ve created a masterpiece spirit. Now how do you plan to brand it? Have you thought about packaging? For some,...

Cask-Finished Whiskeys Find Their Niche in the Market

Written by Andy Upchurch, Owner, Bin 110. When we opened Bin 110 in Cornelius, North Carolina (just north of Charlotte), we wanted to provide the highest quality beverage offerings across...


Terri White’s 6 Day Distiller Course Story

Terri White, founder of Sugar Top Spirit & Beverage Company, talks about her experience at the Moonshine University 6-Day Distiller Course.

Terri White’s Botanical Spirits Workshop Experience

Terri White, founder of Sugar Top Spirit & Beverage Company, speaks about her first Moonshine University experience.

Danae Schuster’s 6-Day Distiller Course Story

Hear from Burnt Barn Distilling Company’s Danae Schuster on her experience at the March 2021 6-Day Distiller Course.

Meet Danae: 2021 You & Yours Scholarship Recipient

Thanks to Laura Johnson of You & Yours Distilling Co., one aspiring woman distiller was able to attend Moonshine University’s 6-Day Distiller Course for free. The inaugural scholarship was awarded...

Sun King Spirits – Alumni Spotlight

Dave Colt attended the 6-Day Distiller Course at Moonshine University, where his production knowledge was supplemented with all things distilling.

18th Street Distillery – Alumni Spotlight

With a successful brewery in 18th Street Brewery and ample production knowledge, Drew Fox knew he had the foundation to expand into distilling. He came to Moonshine University in Louisville,...

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