The Art + Science of Distilling

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3 Tips for Storing Your Spirits At Home

May 27th, 2020

If you’re a fan of liquor, chances are that you’ve got more than one bottle at home. Maybe you have a fully stocked bar, or perhaps you have bottles scattered around your house – in your cabinets, on your shelves, or even buried in the back of your freezer (hey, we don’t judge!) But if you want to know the best way to keep your liquor tasting its finest, then follow these three rules for storing your spirits.


Evolve Your Distillery for Success: Saint Lawrence Spirits

May 20th, 2020

There’s been a boom in distilling over the past decade with over 1,800 craft distilleries now operating in the United States. With such a competitive market, how can distilleries continue to cultivate staying power and growth? In this industry, one must embrace change in order to find success – and that’s truer now than ever before. In the fiercely competitive landscape of the craft spirits world, distilleries must find a way to become – and remain – powerhouses of the industry. One distillery has made sure to do just that.


Celebrating America’s Craft Brewers

May 13th, 2020

Thanks to their innovative and adaptive spirit, craft producers have a knack at finding ways to survive and thrive. In the wake of current events, the craft movement is now facing its biggest challenge yet.

This year’s American Craft Beer Week is especially significant, as we take a moment to recognize the our nation’s biggest beverage innovators. To honor their commitment, we’re exploring the world of craft brewing – so grab yourself a cold one and let’s get started!


Cocktail Spotlight: The Mint Julep

May 6th, 2020

While the Kentucky Derby may be postponed for now, we can still celebrate the season with its signature drink – the Mint Julep! Grab your favorite Bourbon and floppy hat and prepare to learn about Kentucky’s most famous cocktail.


Celebrating History’s Bad Boy of Bourbon: Lewis Rosenstiel

April 29th, 2020

On May 4th, 1964, a piece of legislation declaring Bourbon “a distinctive product of the United States” surfaced in Congress. Some lawmakers questioned giving special recognition to this humble, blue-collar drink and their reluctance was, contextually, easy to understand.


Sensing Spirits: A Quick Sensory Guide for Whiskey

April 22nd, 2020

If you’re new to the spirits world, the term “whiskey noser” may throw you for a loop. But if you consider yourself a connoisseur, then you might count yourself among them.

A whiskey noser is, simply put, someone who uses the senses – sight, smell, taste – to explore and appreciate whiskey. This term derives from the importance of smelling a whiskey in order to fully understand it; after all, we experience taste primarily through aroma. Of course, that’s not to say that other aspects of the sensory experience don’t matter…

We’re here to help you discover your sense of spirits by breaking down the three main elements of conducting a sensory evaluation.

The “Nouveau Generation” of Mexican Rums

April 15th, 2020

For being such a big consumer and promising producer of rum, it’s surprising that Mexican rums have gone largely unnoticed by the world rum scene. In fact, I had not even heard of them until a few years ago. That’s why I decided to do a little exploration into the past, present, and future of this growing category. 


Industry Observations During a Global Pandemic

April 8th, 2020

Experts are forecasting that there are still substantial hurdles ahead as the US now leads the world in confirmed Coronavirus cases. However, there are lots of reasons for hope. Our government is stepping up with an openly welcome relief package, while families and communities far and wide continue to do what they can to power through this temporary downturn.

Working under the presumption that we’ll all come out of this tight spot with an even stronger resolve, as potential thought partners, the team at UPBrand is putting that mindset into practice by continuing to think about the businesses and the brands represented by current and prospective clients alike.


Celebrating Beer & Brewers on National Beer Day

April 1st, 2020

April 7th marks one of the happiest days of the year – National Beer Day! While it’s true you may not need much of an excuse to crack open a cold one, we’re here to give you the low down on this special day with a reminder to thank your local brewers.


Building Distributor Confidence through Branding

March 25th, 2020

Congratulations! You’ve worked hard to build your distillery or secure a private label supplier to produce your final productNow you need a distributor. 


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