The Art + Science of Distilling

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Industry Observations During a Global Pandemic

April 8th, 2020

Because each of us at UPBrand are members of our own, respective families, we’re genuinely hopeful you and yours are doing well while we all do our best to navigate uncharted waters: performing our day jobs at the required high levels and ensuring our children continue to learn, grow, and remain positive during uncertain – read: relatively scary – times.

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Celebrating Beer & Brewers on National Beer Day

April 1st, 2020

April 7th marks one of the happiest days of the year – National Beer Day! While it’s true you may not need much of an excuse to crack open a cold one, we’re here to give you the low down on this special day with a reminder to thank your local brewers.

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Building Distributor Confidence through Branding

March 25th, 2020

Congratulations! You’ve worked hard to build your distillery or secure a private label supplier to produce your final productNow you need a distributor. 

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Mexican Whiskey – Why Not? 

March 18th, 2020

Mexican whiskey – Why not? That was my first reaction toward Juan Carlos, the distillery maestro that approached the board with a proposal to produce and sell a corn-based Mexican whiskey. 

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An Inside Look at the Inaugural James B. Beam Institute Bourbon Industry Conference at the University of Kentucky

March 11th, 2020

Written by Brian G. Miller,  Founder of The Bourbon Tutor. Story originally published on The Bourbon Tutor. All views expressed herein belong to Brian G. Miller and do not necessarily represent the opinions of Moonshine University or its affiliates.

What do the people who work in the bourbon industry do for professional development, to get better at their jobs? I got an inside look during the inaugural James B. Beam Institute bourbon industry conference held recently on the University of Kentucky campus in Lexington.

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The Great Debate: Whiskey Closures

March 4th, 2020

There is nothing more satisfying than a rollicking good debate, in my opinion. Preferably fact-based and on a topic I’m hungering to know more about.

Since we are up to our eyeballs in “debate land” territory and our country feels more divisive than ever, I figure we should take advantage of the heightened state of information gathering our brains are working to maintain, and toss yet another subject of controversy at it – Whiskey closures.

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Getting to Know Whisky Magazine’s Master Distiller/Blender of the Year

February 26th, 2020


Written by Brian G. Miller,  Founder of The Bourbon Tutor. Story originally published on The Bourbon Tutor. All views expressed herein belong to Brian G. Miller and do not necessarily represent the opinions of Moonshine University or its affiliates.

Last fall I was fortunate enough to meet and visit with Brent Elliott, Four Roses Bourbon’s Master Distiller, at two different events. In an earlier draft of this story, before I put it aside and got distracted, I referred to Brent as one of the young guns in the world of Kentucky bourbon master distillers. I planned to talk about how he was part of a new generation of bourbon makers you might not know much about, but that you need to keep your eyes on. But some editing is in order – now he’s the top gun. Whisky Magazine just named Brent the Master Distiller/Blender of the Year at the Icons of Whisky America ceremony last week in New York City.

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Sip, Don’t Swig: How I Learned to Admire My Whiskey

February 19th, 2020

To truly appreciate the spirit in your glass, you must sip it.

Back when I was just a little boy my granddaddy would talk about taking a “snort” from a bottle.  He would grin and then shake his head and say, “Shew-wee.”  It would make me laugh, having no idea what he was talking about.

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Pink Gin: What is it?

February 12th, 2020

Thanks to its flavor and Instagram-worthy aesthetic, pink gin has become a global favorite; but what do you know about this blushing delight? Ahead of Valentine’s Day, we’re diving into the history behind this beloved pink drink.

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6 Things You Didn’t Know About Rum

February 5th, 2020

Rum has a history as rich as its depth of styles, flavors, and aromas – and you’re cheating yourself if your only experience drinking it has been in your parents’ basement or with a Coke.

Depending on the unique conditions in which its source material was grown, as well as the techniques utilized in its production (and there are many), this delightful spirit can range from sweet and floral, to dark and smokey, and everything in between. Today, we’re introducing you to 6 things you didn’t know about rum.

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