Thinking Beyond Brand Icon: Packaging Your Product
Written by Jason Dobson, Business & Creative Director, Contagious UK
I have always understood the desirability that great packaging can deliver to new brands; from our portfolio, Karizuwa Japanese Whiskey and Lind & Lime Gin are great examples that come to mind. But in response to new shopper habits— like an increase in omni-channel and at-home experiences— the bar has been raised on this front for new brands just now entering the fray.