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Sip, Don’t Swig: How I Learned to Admire My Whiskey

February 19th, 2020

To truly appreciate the spirit in your glass, you must sip it.

Back when I was just a little boy my granddaddy would talk about taking a “snort” from a bottle.  He would grin and then shake his head and say, “Shew-wee.”  It would make me laugh, having no idea what he was talking about.


Pink Gin: What is it?

February 12th, 2020

Thanks to its flavor and Instagram-worthy aesthetic, pink gin has become a global favorite; but what do you know about this blushing delight? Ahead of Valentine’s Day, we’re diving into the history behind this beloved pink drink.


6 Things You Didn’t Know About Rum

February 5th, 2020

Rum has a history as rich as its depth of styles, flavors, and aromas – and you’re cheating yourself if your only experience drinking it has been in your parents’ basement or with a Coke.

Depending on the unique conditions in which its source material was grown, as well as the techniques utilized in its production (and there are many), this delightful spirit can range from sweet and floral, to dark and smokey, and everything in between. Today, we’re introducing you to 6 things you didn’t know about rum.


11 Questions with World Rum Master, Luis Ayala!

January 22nd, 2020

Ever thought about opening your own distillery? What would you produce? If you ask Luis Ayala, he’ll suggest rum.

Ahead of Moonshine University’s 5-Day Rum Course this March 2-6, we talked to the world-renowned rum master, Rum University President, and Rum Central CEO to learn more about this incredible spirit, how he built a career around his passion, and what lies ahead for new rum distillers and the rum industry. Check it out!


The Importance of Common Scents

January 15th, 2020

Our inaugural action of life is to draw air into our lungs. Our last – to release it, to free it from further obligation. Our breath is a rhythm of couplets. And at our birth and our death, where we face our first and final, those breaths are bookends to existence.

Within this pulmonary practice lies the deep and heady secrets of scent. The human ability to utilize olfaction is a gift with myriad functions. It detects danger, pheromones, nourishment, and combined with other sensory faculty, the extraordinary perception of flavor.


RTD Spirits Cocktails: Not So Easy to Get Approved!

January 8th, 2020

Canned spirits cocktails are one of the biggest trends at TTB in recent years. Even though the explosion of hard seltzers probably gets more attention, TTB approved more than 370 ready-to-drink (RTD) spirits labels for margaritas in just the past five years. This is to say nothing about the many other well-recognized RTD cocktail types, such as bloody marys, martinis and so forth.

The purpose of this article is to give you a heads up that it can be surprisingly painful to get such products approved. Every time we say we’ve handled scores of grasshoppers, for example, in the past, we are in for new and unpleasant surprises, to the extent we start to think it’s routine. I will run through some of the most common reasons why.


What Spirits Producers Can Learn From the Bottled Water Industry

December 11th, 2019

In 1975, the easiest and most obvious place to get drinking water was from the nearest faucet. If you were on a conference call at the office, jogging in the park, or simply enjoying dinner with your family, a free, clean, and unlimited supply of drinking water was yours to be had only steps from where you were standing.


2020 Spirits Trends

December 4th, 2019

At Moonshine University, it’s our job to stay abreast of trends in the distilling industry. Thanks to our expert, international faculty, which hail from every facet of the beverage industry, we’re able to glean key insights into the future of distilled spirits. This year, we gathered our team to identify emerging trends we expect to be in the spotlight in the coming year. The 2020 forecast is shaping up to be focused on flavor and adventure.


Four Ways to Make Your Spirits Packaging More Sustainable

November 27th, 2019

The craft spirits movement was born in part out of the need for authentic self-expression – sometimes recalling the past, but always creating new, one-of-a-kind quality alcoholic elixirs and libations. Craft spirits embodies authenticity, quality, community and, more and more often, sustainability.

Trends in the packaging world parallel these as well; but you have to take the steps to educate yourself on what goes into your packaging, what the consequences may be for that choice, and what happens to your bottle long after your delicious spirit has gone.


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