Product Development

As far a experiential vacations go, you'll not find a better souvenir than a cask of whiskey or other spirit that you created. The expert staff at Moonshine University will, of course, be available to give as much advice and feedback as requested, but the product will be all yours as you call the shots during the week-long process.

Craft A Whiskey to Suit Your Refined Tastes

Create Your Own Mashbill

We'll spend Sunday afternoon sampling different products to help you zero in on a custom-designed mashbill to suit your tastes.

1. Mash It: Monday will be spent mashing two batches in our 250 gallon cooker. Why two? To make sure you have enough to fill a barrel.
2. Distill It: When the mash is ready, it's distilling time. We'll take you through a stripping run and a spirit run on Thursday and Friday.
3. Barrel It: Once the distillation process is finished, we'll put it into a barrel that you picked out and toasted or charred yourself.
4. Age It: Choose how long you want to age your spirit, and we'll age it for you at Moonshine University. We'll send samples every six months to keep your anticipation in check.
5. Bottle It: No need to drink straight from the barrel, we'll bottle it for you and then send it to a distributor to make sure everything is legal.
6. Drink It: You don't have to drink all of it. You may use it for gifts, or close big deals with your own concoction.

Your Week At A Glance

You and a guest will be provided lunch and accommodations throughout your stay, plus you'll be our guests at the initial dinner meeting in downtown Louisville.

• Sunday: Check into our arranged hotel accommodations then join us at Moonshine University for sensory evaluations and mash bill preparations. Then, join two of our staff for dinner.
• Monday: We'll mash two 250 gallon batches to ensure you have enough to fill a barrel.
• Tuesday: Hop in the town car and enjoy VIP distillery tours from a selection of Kentucky's finest distilleries.
• Wednesday: Head out to Kelvin Cooperage to pick out your barrel and char it yourself.
• Thursday: We'll provide more sensory training to prepare you for the cuts and take your mash through its first distillation run.
• Friday: Our last day is for the final distillation run, the spirit run. Our experts will be on hand to advise you on heads, hearts, and tails as you decide when to make the final cuts.

What's Next?

As your spirit ages to desired maturation, we'll send you samples every six months so you can soothe your anticipation and make sure things are progressing smoothly.

More Than Just Whiskey

If you wish to develop a custom spirit other than whiskey, fear not! We have the capabilities for botanical spirits, rum, and more. Just give us a call, and we can start the conversation on what type of custom spirit you'd like to develop in the future.